In a previous post titled “Making Peace,” (September 23, 2023), I noted the following:
"After a time, the stubbornness becomes the goal, and we often forget WHY we are being so stubborn. Both parties will not give way in any shape or form. Old grievances are listed again and again as we are determined to prove that we are right and they are so very wrong."

In the nonprofit management profession, we know the importance of communication. It is vital to use the best communication tools for the target audience we want to reach, and to use appropriate messaging. For example, we don’t want to promote a certification to those in the profession we serve if they don’t qualify yet, but we may want to promote an upcoming conference to that group.