Marketing supports many aspects of what nonprofits do but its relationship to Fundraising is a special one -- and that's why they should be Best Friends Forever (BFFs)!! My guest Vicky Winkler is a Marketing and Branding expert who works with nonprofits to create marketing collateral and plans that make an impact. We talk about "marketing myths," why integrated marketing plans are a necessity not a nicety, and I get her take on those annoying mailings with the too-long letters stuffed with chatchkes. Do you think your marketing plan needs an update?