Marketing is part of any effective communications plan, but if you are not a professional marketer where do you start? My guest, marketing expert Lisa Claydon, CAE, outlines the 5 steps for a successful marketing plan. It starts with environmental scanning and wraps up with budget. Want to know what happens in between? Listen to this excellent explanation of how to build your marketing plan step by step from someone who has done it successfully throughout her career. What is your biggest challenge with marketing? Share a comment!