Email is at the heart of any association's communications hub, but it's crucial to marketing our message no matter what type of organization we have. My guest, Amber Worthen IOM, CEO of Email Maven, is an email expert and self-described "Email Nerd." She has deep experience with analytics, messaging, and how to get your members to engage with the organization. One of the things that is a big hurdle is the mantra, "I just don't have time." Well we make the time to discuss why you should pay attention to your email programs! Amber shares strategies and insights, including things you can CHANGE RIGHT NOW to improve your email program. What is your challenge with email messaging? Share a comment!