Another wonderful conversation with Lidia -- this time we discuss branding in a noisy and distracting world! We dive deep into branding, strategy, and brand evolution, including the Three Pillars to Standing Out in a Noisy World. Lidia shares her formula about protecting and promoting your brand, which is Perception and Interaction, and reminds us of the importance of having a Brand Guide. What is your biggest concern about standing out in today's world? Share a comment! ​ #podcast #roguetulips #usaenews #brand #brandtstrategy #reputation