It's a video world! With multiple channels for distributing video files, and devices that all have built in cameras, it seems like an easy choice to record and upload. Just point, shoot, and upload, right? But that's not always the best way to break through to your audiences. I talk with Cameron Gordon, President, Ellipsis Productions, and Cora Hankey, Producer at Ellipsis about "The In-Between is Ineffective" and how associations can tell their story in more powerful ways using video. We start off discussing what they mean by the "in-between" and how self-made is not necessarily bad. Cam and Cora discuss using documentary-style filmmaking to tell association stories, how they helped a client tell their side of the story when wrong information hit the news cycle, and why they love working with associations. We also talk about hippos and private jets. Get the context for that comment -- listen to this episode full of great advice on storytelling! How do you use video to tell your organization's story? Share a comment!