Something About Membership with Jim Thompson, CAE, IOM
Episode 341: Something About Membership Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Jim Thompson, CAE, IOM, Founder & CEO, Tying It Together Consulting
This week, we decided to do something about membership with first-time guest, Jim. We have a great time talking about the nature of membership, engagement, and belonging. He also shares information about his client tools like the Membership Flywheel.
Our conversation touches on these aspects of what we need to consider when delivering valuable experiences:
Focus on the Member Experience Over Transactions
Word-of-Mouth is the Primary Driver for Growth
Dynamic Value Propositions and Persona Targeting
Recognizing and Overcoming Organizational Fear
Evolving Beyond Traditional Volunteer Roles
You'll enjoy this fun and wide-ranging conversation on the nature of membership and what it means.
What is the something about membership that keeps you up at night? Share a comment!
Download the transcript.
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