Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!

Episode 346: Pricing Strategy for Associations

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting

Guest: Christine Saunders, President & Founder, Halmyre

Pricing anything is challenging, but when associations are figuring out pricing on intellectual property or experiences, who knows where to start? My guest Christine does and she shares her insights, tips, and advice to create and maintain a strong pricing strategy. From cereal boxes to discounts, we cover a lot!  

·       The Three Ts of Association Pricing

·       The Pitfall of Cost-Plus Pricing

·       Perception of Value Drives Price

·       The Role of Confidence and Research

·       Risks of Quick Discounting

What is your biggest challenge with pricing? Share a comment! 

Find it on our podcast page: www.roguetulips.com/podcast 

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