Audience Personas with Lidia Varesco Racoma

Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!

Episode 32​3: ​A​udience Personas 

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting 

Guest: ​Lidia Varesco Racoma, Marketing & Brand Expert, Lidia Varesco Design

​Lidia is back bringing her wisdom and advice about connecting with our audiences! We have a great time talking about GiftCon, St. Louis sites to see, and Audience Personas. We discuss why it's important, how to identify your audiences, and how to develop personalized messaging. And if anyone from "Shark Tank" is listening we could use an investor -- we develop 3 product ideas that we are definitely pursuing! You'll learn a lot in this episode and have a good time doing it. 

What questions do you have about ​d​eveloping audience personas? Share a comment!

#podcast #roguetulips #usaenews #lidiavarescodesign #​m​arketing #brand #consulting #association #nonprofit

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