Re-Imagining Chapter Systems | A Conversation
On May 24, 2022, the ASAE Component Relations and Volunteer Management Council held its monthly “Crunch & Munch” discussion focused on the topic of modernizing and updating the current association chapter model. I was excited to be invited to the discussion which was inspired by several Rogue Speak articles I wrote on this topic. The Council leadership was well-represented by Cheryl Goldsby, Steve Idzikowski, and Jessica Irizarry.
Other association thought leaders at the discussion were Peggy Hoffman of Mariner Management, Elisa Pratt of Brewer-Pratt Solutions, and more than 50 current chapter/component leaders from associations. Associations represented included the entire spectrum of current systems from subordinate chapters to affiliates to using a SIG model for local member engagement.
One of the major issues identified is that many associations have created unique versions of chapter networks over time, and that makes it difficult to find common approaches to updating a network. It also brings up layered cultural issues that need to be addressed to create consensus on the need for change and what that change will look like.
The topic of international chapters opened another conversation as there are many considerations legally and culturally that must be considered; one participant noted that they have a chapter in a country where nonprofit organizations are not part of the legally recognized incorporation options. That meant a lot of extra work “on the ground” by the members to find an option that worked in their country.
Not surprising to me, when I asked how many of the participants were a “department of one” most raised their hands. It wasn’t a surprise because in most of the chapter relations positions I held over the years I was also a department of one. Other participants noted they had departments of less than 5 despite serving over a hundred chapters and other volunteer groups.
Based on the discussion, most participants agreed that more resources need to be allocated to the area of chapter relations and service; it is an area of importance for member engagement and for future growth.
I noted that many of the comments about change or modernization referred to perceived obstacles rather than opportunities. There is great concern about legal liabilities and confronting the “that’s the way we have always done it” attitude. Concern for the future is evident as association professionals consider their options for bringing the chapter experience into the 21st century with limited resources.
Things to consider when working towards updating, modernizing, or revolutionizing your chapter network:
Culture: what emotional attachments to your current way of doing things exist among members and volunteer leaders?
The “Why” of your Chapters: why do you have chapters?
The “What” of your Chapters: what do you ask of them? What do you do for them?
The “Who” of your Chapters: are they the same people participating over years? Or do the chapters attract new members and inspire new leaders for the association?
The “How” of your Chapters: are your chapters delivering value? Or are they doing a lot of administrative tasks?
Is anyone having any fun?
Chapter networks can and should change over time. As we all agreed, the solutions will be as unique as your association, and will depend on the support and interest of members.
